ACOG National Office

  • Director, Marketing

    Job Locations US-DC
    Job ID
    2018-1267
    Category
    Marketing
    Type
    Regular Full-Time
    Grant Funded
    No
  • Overview

    Are you a marketing enthusiast who thrives in a dynamic, team-based culture focused on excellence and data-driven results? This position sets the direction for integrated, customer-centric marketing campaigns that are on brand and meet campaign goals, including generating awareness, building engagement, and driving revenue. If you like working with colleagues who are passionate about their work and women’s health and strive to always do better, then keep reading!

     

    We’re looking for the right candidate to manage the organization’s brand and marketing strategy, improve and evolve our current approach and identify new marketing opportunities. This position leads ACOG’s product marketing team, which is responsible for promotions across publications, products, programs, and events.


    Responsibilities

    • Advise and work closely with the chief marketing and communications officer and ACOG staff to lead the strategic development and tactical implementation of all marketing campaigns, deliver on established KPIs, and support revenue streams across the organization for publications, educational programs, products, and events
    • Manage and cultivate a team of product marketers and designers. Train, coach, and mentor team members
    • Manage the development, writing, and design of marketing materials such as brochures, direct mail pieces, print ads, flyers, email, online ads, search engine ads, and other marketing materials
    • Oversee analysis and metrics for all major campaigns across a variety of platforms and suggests appropriate direction changes
    • Work with ACOG leadership and stakeholders across the organization to deliver effective, integrated marketing solutions connected to brand positioning, ensuring that the brand is cohesive across ACOG and applied correctly
    • Collaborate with market research
    • Steward the ACOG brand
    • Develop and oversee agency relationships, vendors, and budgets

    Qualifications

    • Bachelor's degree in marketing, communications, or related area
    • Minimum of seven to ten years of experience in marketing, brand strategy and management. Minimum of 3–5 years of experience in a management or supervisory role.
    • Must have traditional marketing experience (print, direct mail), graphic/design management experience, digital experience (including SEO, SEM, email marketing), and communications abilities including interpersonal communications, writing, editing, and presentation skills
    • Must have experience managing budgets and the work of outside agencies on marketing, brand, graphics, and printing projects
    • Experience in health/medical marketing a plus, preferably with a non-profit membership association, publishing house, or non-profit with a publishing arm
    • Experience marketing publications and educational products is required and experience with institutional sales preferred
    • Ability to be an internal marketing thought leader while exercising diplomacy and collaboration.
    • Ability to manage multiple marketing projects and activities simultaneously
    • Occasional travel may be required

     

    Does this sound like your dream job and are you the right fit?

     

    Our ideal candidate will have excellent communication, collaboration, and problem-solving skills and significant experience with both traditional and digital marketing strategies, best practices, and campaign analytics. Strong copywriting/editing, budget management, decision-making, and analytical skills are critical to success as ACOG’s marketing director. The ideal candidate should possess proficiency with social media, email deployment systems, database management, and list selection/segmentation. Experience using NetForum, Real Magnet, HigherLogic, Google Analytics, and Microsoft Power BI is a plus.

     

     

    About ACOG

    Home to more than 58,000 women’s health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancements in women’s health. When you become part of the ACOG team, you’re part of an organization that values communicating evidence-based, peer-reviewed information about women’s health to members and the general public. ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more. Together with our members, we are working to transform the future of women’s health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved women’s health. 

     

    Our Perks

    Paid Parental Leave – Breastfeeding Friendly Workplace –  Flexible work schedule –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!

     

     

    ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.

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