Are you a data evangelist, passionate about transforming metrics into meaningful insights that tell a story? ACOG, the leading membership organization dedicated to the improvement of women’s health, is looking for a Digital Analytics and Personalization Manager. This new role within the Marketing and Communications department will drive insightful, data-driven decision making across ACOG’s digital platforms for a variety of audiences —tying together insights from multiple digital sources including website, email, social, communities, and mobile app.
This role—which will build out an analysis and reporting strategy, put KPIs and standards in place, and act as champion and touch-point for metrics—is pivotal in the transformation of ACOG’s digital presence, which is part of ACOG’s multi-year strategic plan.
Data Strategy, Mining and Reporting.
Personalization and Targeting. Manage website and other digital personalization to ensure content served to members is relevant, accurate and timely. Design testing methodologies to track effectiveness of approaches and drive continual improvement. Use data to identify and implement personalization opportunities to improve member marketing and communication customization.
Data Partner and Evangelist. Serve as a consultative partner to internal clients and act as a data champion for digital platforms and decision-making around content, marketing and other communications, supporting and empowering product owners to use analytics for driving sales and engagement.
Data Landscape. Keep up-to-date with the latest trends in digital analytics, personalization, targeting and industry best practices to ensure the delivery of advanced, innovative solutions focused on improving ACOG’s digital reach.
Data Source management. Manage and make recommendations on improvements to ACOG’s analytics platforms to ensure ACOG takes advantage of the most recent features and functionality—including Google Analytics, Google Tag Manager, and Sitecore Analytics. Lead integration of digital data sources for reporting purposes, work closely with IT to integrate relevant digital metrics into ACOG’s data lake.
Home to more than 58,000 women’s health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancements in women’s health. When you become part of the ACOG team, you’re part of an organization that values communicating evidence-based, peer-reviewed information about women’s health to members and the general public. ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more. Together with our members, we are working to transform the future of women’s health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved women’s health.
Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings
ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.