ACOG National Office

  • Digital Analytics and Personalization Manager

    Job Locations US-DC
    Job ID
    2018-1229
    Category
    Marketing
    Type
    Regular Full-Time
    Grant Funded
    No
  • Overview

    Are you a data evangelist, passionate about transforming metrics into meaningful insights that tell a story? ACOG, the leading membership organization dedicated to the improvement of women’s health, is looking for a Digital Analytics and Personalization Manager. This new role within the Marketing and Communications department will drive insightful, data-driven decision making across ACOG’s digital platforms for a variety of audiences —tying together insights from multiple digital sources including website, email, social, communities, and mobile app.

     

    This role—which will build out an analysis and reporting strategy, put KPIs and standards in place, and act as champion and touch-point for metrics—is pivotal in the transformation of ACOG’s digital presence, which is part of ACOG’s multi-year strategic plan.

    Responsibilities

    Data Strategy, Mining and Reporting.

    • Advance the adoption of data-driven strategy. Generate innovative ideas for how ACOG integrates data, technology, and analytics to help make informed decisions. 
    • Analyze data and develop insights. Mine data from across a range of digital platforms—including email, website, communities, mobile app and social media—and conceptualize and create reports and dashboards on the effectiveness of campaigns and initiatives.
    • Work closely with ACOG’s internal stakeholders to identify tracking and reporting requirements based on specific strategies, and build out appropriate tags, reports and visualizations to deliver actionable and valuable information.

    Personalization and Targeting. Manage website and other digital personalization to ensure content served to members is relevant, accurate and timely. Design testing methodologies to track effectiveness of approaches and drive continual improvement. Use data to identify and implement personalization opportunities to improve member marketing and communication customization.

     

    Data Partner and Evangelist. Serve as a consultative partner to internal clients and act as a data champion for digital platforms and decision-making around content, marketing and other communications, supporting and empowering product owners to use analytics for driving sales and engagement.

     

    Data Landscape. Keep up-to-date with the latest trends in digital analytics, personalization, targeting and industry best practices to ensure the delivery of advanced, innovative solutions focused on improving ACOG’s digital reach.

     

    Data Source management. Manage and make recommendations on improvements to ACOG’s analytics platforms to ensure ACOG takes advantage of the most recent features and functionality—including Google Analytics, Google Tag Manager, and Sitecore Analytics. Lead integration of digital data sources for reporting purposes, work closely with IT to integrate relevant digital metrics into ACOG’s data lake.

     

    Qualifications

    • Bachelors degree in relevant field is required. Bachelors degree in a quantitative field is a plus
    • Minimum of two to four years of experience with digital analytics
    • Minimum of one to two years of experience with tagging implementation, customizing reports and data
    • Minimum of one to two years of experience with tracking marketing campaigns using tags
    • Proven expertise and experience working with a variety of disjointed data sources and building holistic views to drive decision making
    • Ability to communicate effectively with stakeholders and explain the meaning of data, compiling complex information in a user-friendly, easily digestible, concise reports.
    • Experience with managing website content and feature personalization, especially on a website
    • Demonstrated knowledge of the use of tagging and taxonomy and member data to drive targeted content
    • Demonstrated expertise in Google Analytics, Google Tag Manager including campaign tracking and setting up goals and conversions.
    • Experience with dashboard programs like Microsoft Business Intelligence, Tableau or related platform preferred.
    • Knowledge of Sitecore’s Experience Marketing Manager a plus
    • Knowledge of Association Management Systems like Netforum a plus
    • Knowledge of data governance a plus

    About ACOG

    American College of Obstetricians and Gynecologists (ACOG) is a membership organization dedicated to the advancement of women’s health care through continuing medical education, practice, and research. When you join ACOG, you’re joining an organization that promotes growth, development, and flexibility. People who work at ACOG are driven to reduce barriers to contraception for all women, regardless of income, employment, or state of residence.

     

    Why ACOG?

    • Our passionate team! Our team is led by experts in reproductive and maternal-fetal medicine, patient safety, and health care policy. We strongly believe in equal access for all women to high quality, safe health care. Our obsession with reducing maternal mortality, protecting access to contraception coverage, and addressing health disparities, has led to great strides in federal and state legislation. Join our team and help us advance the ob-gyn profession and women’s health care.
    • We love to learn! As an educational organization, ACOG provides learning opportunities to members and employees alike. Our learning opportunity benefits include tuition reimbursement, onsite instructor-led trainings, leadership development programs, and participation in professional organizations.

    Our Perks:

    100% Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings

     

     

    ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.

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