ACOG National Office

  • Market Research Manager

    Job Locations US-DC
    Job ID
    2018-1205
    Category
    Marketing
    Type
    Regular Full-Time
    Grant Funded
    No
  • Overview

    American College of Obstetricians and Gynecologists (ACOG), a membership organization dedicated to the advancement of women’s health care in Washington, DC, is currently seeking  a Market Research Manager to oversee and administer ACOG’s industry, market, brand, and product research programs, leading to actionable information to achieve ACOG revenue, mission and brand goals.

    Responsibilities

    • Partners with staff, executive leadership team and physician volunteers to develop, maintain and schedule a centralized, organization-wide research agenda.
    • Identifies, evaluates, supervises, and provides constructive input on internal and external research needs and opportunities.
    • Participates in vendor selection and management of projects outsourced to third-party suppliers of primary and secondary research.
    • Serves as project manager for outsourced market research projects performed by consultants and vendors.
    • Designs overall qualitative and quantitative research methodologies and statistical analysis plans as needed.
    • Develops mechanisms to deliver qualitative and quantitative information in formats such as written reports, oral reports, presentations, comparison grids, profiles/snapshots and dashboards to ensure it is understood and accepted.
    • Plans, conducts and consults on quantitative surveys to ensure valid, reliable research findings that product viable and actionable insight.
    • Plans, conducts and consults on thorough secondary research to gain insight about business and competitive issues, identify knowledge gaps, and to set parameters for potential primary research.
    • Plans, conducts and consults on qualitative research activities as needed such as discussion groups, focus groups, and polls.
    • Develops, establishes, and manages of an ob-gyn market research panel to provide timely insight into member needs, business and branding questions, issues and challenges.
    • Compiles, analyzes, and interprets statistical data to formulate reports and make programmatic, product, or financial recommendations.
    • Serves as Marketing and Communication lead in collaborating with IT on planned CRM database, to capture, collect, consolidate, and report appropriate data to ensure actionable information.
    • Directs the work of formal and informal volunteer committees, advisory groups, and task forces that serve to advise and support research and other ACOG activities as needed.
    • Ensures adherence to organizational standards and principles of responsible conduct of research.
    • Creates PowerPoint decks and reports based on market research results (i.e., online surveys, focus groups), communication audits, and marketing plans.
    • Bachelor’s degree in Statistics, Marketing, Mathematics, Behavioral or Social Sciences, or related field. Master’s degree is preferred
    • Minimum of seven years of experience in market research or research methods, with experience in the health or medical industry. Experience in a membership association/medical society a plus.
    • Demonstrated market research experience and acumen with qualitative and quantitative research methods and primary and secondary research sources.
    • Demonstrated ability to interpret and explain large amounts of data.
    • Excellent knowledge and hands-on experience with of statistical packages such as SPSS, Qualtrics, SAS or similar, databases and MS Office, as well as advanced skills in Word, Power Point and Excel.
    • Exposure to analysis techniques such as campaign measurement, A/B Testing and MVT Testing
    • Familiarity and direct experience with web based survey tools and statistical/cross-tabulation software
    • Familiarity with CRM programs.
    • Working knowledge of data warehousing, modeling and mining.
    • Proven self-starter that prefers a fast-paced environment with changing deliverables and projects.
    • Strategic and analytical thinker, possessing a deep understanding of how to leverage data and analytics.
    • Strong oral and written communication and presentation skills. Exceptional writing/language skills to craft of survey questions, survey instruction, and other survey respondent communications as well as be able to prepare and present research results and recommendations
    • Experience analyzing and reporting data in order to identify issues, trends, patterns or exceptions to drive improvement of results and find solutions.
    • Excellent interpersonal, collaboration, organizational and problem solving skills.
    • Ability and willingness to travel to conduct in-the-field research, as needed.

    Qualifications

    About ACOG

    American College of Obstetricians and Gynecologists (ACOG) is a membership organization dedicated to the advancement of women’s health care through continuing medical education, practice, and research. When you join ACOG, you’re joining an organization that promotes growth, development, and flexibility. People who work at ACOG are driven to reduce barriers to contraception for all women, regardless of income, employment, or state of residence.

     

    Why ACOG?

    • Our passionate team! Our team is led by experts in reproductive and maternal-fetal medicine, patient safety, and health care policy. We strongly believe in equal access for all women to high quality, safe health care. Our obsession with reducing maternal mortality, protecting access to contraception coverage, and addressing health disparities, has led to great strides in federal and state legislation. Join our team and help us advance the ob-gyn profession and women’s health care.
    • We love to learn! As an educational organization, ACOG provides learning opportunities to members and employees alike. Our learning opportunity benefits include tuition reimbursement, onsite instructor-led trainings, leadership development programs, and participation in professional organizations.

    Our Perks

    100% Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings

     

    ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.

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