American College of Obstetricians and Gynecologists (ACOG) is the premier membership organization focused on women’s health – and we want to more aggressively and effectively claim this position with our members, patients, stakeholders and sponsors, and the public at large.
We have begun a three-year, $20M organizational transformation (ACOG 2020) focused primarily on improving products and services, and our communication and engagement with members – to maximize the value members and other customers receive from their interaction with ACOG. Within this three-year plan, the most significant transformation effort is focused in marketing and communications. We are redefining our brand values and visual identity and rebuilding our website and other digital assets; retooling our email, social media and other communication channel strategies; building out a market research and analytics capability to drive insights around product development and marketing; and strengthening our public, media and advocacy relations voice.. The CMO will expand the current staff and grow skills/resources to execute these pivotal member experience and digital initiatives that are at the heart of our ACOG 2020 strategic plan.
We need an energetic, creative leader who is motivated by this opportunity and challenge - can act as an organizational thought leader, craft a compelling, engaging marketing and communications strategy, align our leadership behind it, build the necessary team and related cross-functional processes, and deliver on our brand potential. This position has functional responsibility in line with what one knows and expects from this role – the successful candidate will be the person who can do more than manage this function; they must clearly convey credibility in leadership, defining a brand vision and translating that vision into practical reality, implementing it across channels, products and segments.
ACOG & Department Structure
ACOG has an integrated, centralized Marketing & Communications department that includes general, product and digital marketing and communications (including acog.org, social media, email), market research, brand strategy and management, media and advocacy relations, and internal communications. We are a national, district and state level organization, and need a marketing and communications operating model that supports consistent messaging, adequate control and appropriate flexibility at each of these levels. The CMO will have broad responsibility and broad latitude to shape the team and how the organization as a whole plans and executes all marketing and communications.
This full-time position reports to the Chief Operating Officer and partners with the CEO, staff leadership, member leadership and other departmental teams, and is based in ACOG’s Washington DC headquarters.