ACOG National Office

Senior Product Marketing Manager

Job Locations US-DC
Job ID
2017-1191
Category
Marketing
Type
Regular Full-Time
Grant Funded
No

Overview

ACOG is the premier not-for-profit organization for women’s health care. Comprised of over 58,000 physician-members who are experts in women’s health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more!

 

American College of Obstetricians and Gynecologists (ACOG) is currently seeking a Senior Product Marketing Manager that is responsible for supporting the business strategy, organizational objectives, and leading all strategic marketing efforts in key ACOG product categories. We need an energetic, creative leader who is motivated by this opportunity and challenge - can act as an organizational thought leader, craft a compelling, engaging marketing strategy, align our leadership behind it, and deliver on our brand potential.This full-time position reports to the Director of Marketing and partners with staff leadership and other departmental teams, and is based in ACOG’s Washington DC headquarters.

 

ACOG & Department Structure

ACOG has an integrated, centralized Marketing & Communications department that includes general, product and digital marketing and communications (including acog.org, social media, email), market research, brand strategy and management, media and advocacy relations, and internal communications. We are a national, district and state level organization.

 

We have begun a three-year, $20M organizational transformation (ACOG 2020) focused primarily on improving products and services, and our communication and engagement with members – to maximize the value members and other customers receive from their interaction with ACOG.  Within this three-year plan, the most significant transformation effort is focused in marketing and communications.  We are redefining our brand values and visual identity and rebuilding our website and other digital assets; retooling our email, social media and other communication channel strategies; building out a market research and analytics capability to drive insights around product development and marketing; and strengthening our public, media and advocacy relations voice.

Responsibilities

  • Develops and executes strategic marketing plan and vision to maximize sales potential in category
  • Drives market insights and develops value proposition for all products in category
  • Understands product mix and recommends new product innovation and enhancements to existing products
  • Studies and understands the appropriate target markets and buyer behavior to recommend strategies for exploitation; becomes the voice of the customer
  • Creates an overview of competitive landscape to exploit gaps and opportunities and guard against threats
  • Supports new product launches partnering with ACOG product development team and other internal stakeholders
  • Assists with primary and secondary research to support the marketing goals and objectives for product categories
  • Serves as main ACOG liaison to external sales teams in the institutional market, providing sales and training materials
  • Serves as internal consultant to departments; builds strong relationships internally between marketing and colleagues in other departments (e.g., product development, membership, publications, meetings, and education)
  • Tests, utilizes and understands best marketing channels to achieve goals
  • Creates strong promotional messaging and content for all channels
  • Utilizes association management system to segment internal audience and understand and create member personas for effective target marketing
  • Manages marketing budgets for projects and regularly provides comparative reports
  • Develops sales and marketing tracking reports to effectively analyze efforts and to report on progress
  • Communicates effectively with product development team, marketing and market research, internal stakeholders, and vendors and consults

Qualifications

  • Bachelor’s degree in business, marketing, communications, or related field. Master’s degree is preferred
  • Minimum of seven years of product marketing experience, preferably in the health and medical industry and/or a membership association (medical society is a plus)
  • Ability to develop and execute creative and effective marketing plans
  • Proven success managing current and new product portfolios, including competitive and target market analysis
  • Demonstrated ability to translate customer needs and requirements into innovative products
  • Ability to develop compelling messaging, content, copy and accompanying graphics; to think creatively; and stay on brand with tone and voice
  • Superior organization and time management skills; demonstrated ability to lead multiple projects simultaneously
  • Proven oral and written communication skills, Comfortable and effective in presenting to small and large groups
  • Excellent collaboration, problem solving, and analytical skills
  • Ability to work effectively and diplomatically with internal teams to lead and be part of marketing and product development tasks
  • Ability to create and grow relationships with medical association and marketing industry partners
  • Must be deadline and results oriented

 

Why ACOG?  

  • Our passionate team! Our team is led by experts in reproductive and maternal-fetal medicine, patient safety, and health care policy. We strongly believe in equal access for all women to high quality, safe health care. Our obsession with reducing maternal mortality, protecting access to contraception coverage, and addressing health disparities, has led to great strides in federal and state legislation. Join our team and help us advance the ob-gyn profession and women’s health care.  
  • We love to learn! As an educational organization, ACOG provides learning opportunities to members and employees alike. Our learning opportunity benefits include tuition reimbursement, onsite instructor-led trainings, leadership development programs, and participation in professional organizations.  

 

Our Perks: 

100% Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings 

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