ACOG National Office

Senior Product Marketing Manager

US-DC
Job ID
2017-1191
Category
Marketing
Type
Regular Full-Time
Grant Funded
No

Overview

The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.  Comprised of over 58,000 physician-members who are experts in women’s health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support.  With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at www.acog.org.

 

The College is currently seeking a Senior Product Marketing Manager that is responsible for supporting the business strategy, organizational objectives, and leading all strategic marketing efforts in these two key ACOG product categories.

Responsibilities

  • Develops and executes strategic marketing plan and vision to maximize sales potential in category
  • Drives market insights and develops value proposition for all products in category
  • Understands product mix and recommends new product innovation and enhancements to existing products
  • Studies and understands the appropriate target markets and buyer behavior to recommend strategies for exploitation; becomes the voice of the customer
  • Creates an overview of competitive landscape to exploit gaps and opportunities and guard against threats
  • Supports new product launches partnering with ACOG product development team and other internal stakeholders
  • Assists with primary and secondary research to support the marketing goals and objectives for product categories
  • Serves as main ACOG liaison to external sales teams in the institutional market, providing sales and training materials
  • Serves as internal consultant to departments; builds strong relationships internally between marketing and colleagues in other departments (e.g., product development, membership, publications, meetings, and education)
  • Tests, utilizes and understands best marketing channels to achieve goals
  • Creates strong promotional messaging and content for all channels
  • Utilizes association management system to segment internal audience and understand and create member personas for effective target marketing
  • Manages marketing budgets for projects and regularly provides comparative reports
  • Develops sales and marketing tracking reports to effectively analyze efforts and to report on progress
  • Communicates effectively with product development team, marketing and market research, internal stakeholders, and vendors and consults

Qualifications

  • Bachelor’s degree in business, marketing, communications, or related field. Master’s degree is preferred
  • Minimum of Ten years of product marketing experience, preferably in the health and medical industry and/or a membership association (medical society is a plus)
  • Ability to develop and execute creative and effective marketing plans
  • Proven success managing current and new product portfolios, including competitive and target market analysis
  • Demonstrated ability to translate customer needs and requirements into innovative products
  • Ability to develop compelling messaging, content, copy and accompanying graphics; to think creatively; and stay on brand with tone and voice
  • Superior organization and time management skills; demonstrated ability to lead multiple projects simultaneously
  • Proven oral and written communication skills, Comfortable and effective in presenting to small and large groups
  • Excellent collaboration, problem solving, and analytical skills
  • Ability to work effectively and diplomatically with internal teams to lead and be part of marketing and product development tasks
  • Ability to create and grow relationships with medical association and marketing industry partners
  • Must be deadline and results oriented

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