ACOG National Office

Manager, Digital Marketing

US-DC
Job ID
2017-1189
Category
Marketing
Type
Regular Full-Time
Grant Funded
No

Overview

The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.  Comprised of over 58,000 physician-members who are experts in women’s health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support.  With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at www.acog.org.

 

The College is currently seeking a Manager, Digital Marketing to drive an integrated customer-centric audience strategy and messaging across digital channels, with focus on email, social media, and paid media. The Manager oversees the daily management and production of all emails and the management of digital marketing initiatives and tactics across social media and paid media (including web ads and search engine marketing).

Responsibilities

Email Marketing

  • Direct email strategy and operations, including email production, system testing & troubleshooting, and deployment of emails and landing pages to maximize conversions
  • Develop and deploy marketing automation campaigns to identify, build, and maintain audience segments with the goal of improving customer engagement
  • Ensure all emails are designed well and maintain an appropriate look and feel that supports ACOG’s brand and follows brand guidelines; Work with designers to edit existing templates as needed for new business needs and best practices
  • Collaborate on the management and ongoing use of the ACOG e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness
  • Proactively monitor and analyze key email metrics (open rates/click-through/deliverability/ conversions/etc.) to identify and recommend modifications as needed

 

Social Media/Other Digital Channels

  • Serve as internal expert on digital marketing trends including email, paid search, paid social, paid web ads, and text messaging. Evolve strategies, tactics, and processes as platforms change over time.
  • Manage ACOG’s Search Engine Marketing (SEM) strategy, using ACOG’s SEO research to formulate and post Google AdWords ads; establish, monitor, and update bids per keyword
  • Manage Paid Social Media Efforts: Collaborate with internal stakeholders to re-purpose marketing content for use in paid social media campaigns and build audiences based on analytics, pinpointing opportunities for optimization
  • Develop and implement social media strategy, governance and best practices across current and future social channels, such as Facebook, Twitter and LinkedIn. Directly post and/or provide governance and guidance for posting by other ACOG team members

Qualifications

  • Bachelor’s degree in marketing, communications or similar discipline required
  • Minimum of five years of digital marketing experience
  • Must have proven, hands-on experience with email marketing platforms and marketing automation (such as Real Magnet, Marketo, Informz, Hubspot)
  • Knowledge of and experience with email marketing best practices—such as deployment, testing, deliverability, design, segmentation, and analytics/performance management
  • Must have professional social media strategy/posting experience (Facebook, Twitter and LinkedIn experience preferred, with experience using Reddit, Instagram and other platforms a plus)
  • Knowledge of and experience with search engines, landing page design and optimization, paid social media ads
  • Knowledge of the intersection of online marketing channels—including affiliate, organic, paid, social, lead gen, landing pages-- and how they fit together and can be leveraged for marketing campaigns
  • Must have data-driven mindset with demonstrated interest and ability to work with data to inform daily and strategic decisions; Experience desired with standard email engagement, metrics and web analytics tools (Google Analytics)
  • Excellent project management, time management and organizational skills with the ability to prioritize and manage multiple concurrent projects with moving targets
  • Experience and/or ability to use systems and tools such as the website CMS for content entry (Sitecore) and basics of Adobe Suite (such as basics of photoshop). Proficiency with Microsoft Office suite tools (Word, Excel, PowerPoint) required
  • Experience in health care and physician audiences preferred
  • Experience with directly managing staff members preferred
  • Keep up-to-date on the latest technologies and practices in e-mail marketing

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